{"id":676329,"date":"2026-10-26T14:26:48","date_gmt":"2026-10-26T14:26:48","guid":{"rendered":"https:\/\/Blockchain.News\/news\/fanatics-openai-shop-the-look-mlb-products-engagement"},"modified":"2026-10-26T14:26:48","modified_gmt":"2026-10-26T14:26:48","slug":"fanatics-tests-openai-shopping-tool-across-30000-mlb-products","status":"publish","type":"post","link":"https:\/\/e-bitco.in\/index.php\/2026\/10\/26\/fanatics-tests-openai-shopping-tool-across-30000-mlb-products\/","title":{"rendered":"Fanatics tests OpenAI shopping tool across 30,000 MLB products"},"content":{"rendered":"<div id>\n<nav class=\"bn-article-breadcrumb\" aria-label=\"Breadcrumb\"> <a href=\"https:\/\/blockchain.news\/\">Home<\/a> <span aria-hidden=\"true\">\/<\/span> <a href=\"https:\/\/blockchain.news\/#home-latest-heading\">Latest reporting<\/a> <\/nav>\n<p class=\"bn-article-type\">News<\/p>\n<p class=\"lead\">Fanatics said an OpenAI-powered Shop the Look test across about 30,000 MLB products lifted engagement by 10%.<\/p>\n<div class=\"bn-article-byline\"> <a href=\"https:\/\/blockchain.news\/Profile\/Tony-Kim\" rel=\"author\">Tony Kim<\/a> Oct 26, 2026 14:26 UTC <\/div>\n<figure class=\"bn-article-hero\"> <a href=\"https:\/\/image.blockchain.news:443\/features\/D11B7CFCA58E34BD7D45FE96B9319DC677103B086D2B5DC6241654AB7083E58E.jpg\" class=\"hero-image-link\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"hero-image\" src=\"https:\/\/image.blockchain.news:443\/features\/D11B7CFCA58E34BD7D45FE96B9319DC677103B086D2B5DC6241654AB7083E58E.jpg\" alt=\"Fanatics tests OpenAI shopping tool across 30,000 MLB products\" loading=\"eager\" width=\"1200\" height=\"675\"> <\/a> <\/figure>\n<\/div>\n<div data-article-body>\n<p>Fanatics said it is using OpenAI to help fans complete game-day outfits through a feature called Shop the Look, and testing across roughly 30,000 MLB products showed 10% higher engagement, according to material published by OpenAI on 2026-10-26. The figures indicate how the sports merchandise company is applying generative AI to product discovery, rather than to pricing or inventory management.<\/p>\n<h2>Evidence and context<\/h2>\n<p>The reported test involved about 30,000 Major League Baseball products, with OpenAI saying the feature increased engagement by 10%. The source material does not provide details on the testing period, the definition of engagement, or whether the result was measured against a control group, so the figure should be read as a limited product test outcome rather than a broader business result.<\/p>\n<p>The initiative fits Fanatics\u2019 broader push into more technology-led merchandising. Background material supplied with the report describes Fanatics as a vertically integrated merchandise platform that controls product design, manufacturing and distribution, and says the company has expanded beyond e-commerce into collectibles and fashion-led collaborations. Recent related items include a 2026-08-12 partnership expansion with the Colts and a 2026-07-16 Fanatics Fest NYC collection launch with Disney, Champion and the NFL.<\/p>\n<p>The source material does not include revenue impact, conversion data, customer demographics or a launch date for a wider rollout, so those details remain unknown. The timing of any next catalyst is also not supplied.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/blockchain.news\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home \/ Latest reporting News Fanatics said an OpenAI-powered Shop the Look test across about 30,000 MLB products lifted engagement by 10%. Tony Kim Oct 26, 2026 14:26 UTC Fanatics said it is using OpenAI to help fans complete game-day outfits through a feature called Shop the Look, and testing across roughly 30,000 MLB products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":676330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[3765,4904,5446,25,8513],"class_list":{"0":"post-676329","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blockchain","8":"tag-e-commerce","9":"tag-fanatics","10":"tag-mlb","11":"tag-news","12":"tag-openai"},"_links":{"self":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts\/676329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/comments?post=676329"}],"version-history":[{"count":0,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts\/676329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/media\/676330"}],"wp:attachment":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/media?parent=676329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/categories?post=676329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/tags?post=676329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}