{"id":630926,"date":"2026-07-17T19:48:59","date_gmt":"2026-07-17T19:48:59","guid":{"rendered":"https:\/\/Blockchain.News\/news\/rga-runway-characters-forever-founder"},"modified":"2026-07-17T19:48:59","modified_gmt":"2026-07-17T19:48:59","slug":"r-ga-uses-runway-characters-to-preserve-founders-legacy","status":"publish","type":"post","link":"https:\/\/e-bitco.in\/index.php\/2026\/07\/17\/r-ga-uses-runway-characters-to-preserve-founders-legacy\/","title":{"rendered":"R\/GA Uses Runway Characters to Preserve Founder\u2019s Legacy"},"content":{"rendered":"
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Darius Baruo<\/a> Jul 17, 2026 19:48<\/span> <\/p>\n

R\/GA unveils ‘Forever Founder,’ a conversational AI avatar built with Runway Characters, showcasing AI’s potential for institutional memory.<\/p>\n

\"R\/GA <\/a> <\/figure>\n

R\/GA, a global creative agency, has leveraged Runway Characters to create a conversational AI<\/a> avatar of its founder, Bob Greenberg, dubbed \u201cForever Founder.\u201d The project was unveiled during the agency’s 50th-anniversary celebrations, alongside the release of a book chronicling its history. Built on Runway\u2019s generative AI platform, the avatar allows users to interact with Greenberg\u2019s institutional knowledge in real-time.<\/p>\n

Runway Characters, launched on March 9, 2026, is a real-time video agent platform enabling developers to create fully custom AI avatars. These avatars generate live video responses from audio input. R\/GA\u2019s use of the platform highlights its potential beyond entertainment, positioning generative AI as a tool for preserving institutional legacy and making historical content dynamically accessible.<\/p>\n

The project, developed in close collaboration with Runway\u2019s Forward Deployed Creatives team, aimed to encapsulate Greenberg\u2019s decades of leadership and vision. According to R\/GA\u2019s Executive Creative Director Eli Mavros, the avatar \u201cfeels right\u201d because it taps into Greenberg\u2019s personally curated history, primarily drawn from his input into the agency\u2019s anniversary book. Unlike static archives, the avatar transforms this information into a conversational format that can evolve and expand.<\/p>\n

Technologically, the development process was efficient. Within weeks, R\/GA was able to produce a functional prototype using Runway\u2019s API and SDK, which enabled seamless integration. The final version achieved a striking level of accuracy, answering 145 questions across 20 conversations without any technical glitches during its debut event. The avatar\u2019s most memorable interaction came when it shared an emotional anecdote about Greenberg\u2019s late brother, showcasing the system\u2019s nuanced understanding of personal narratives.<\/p>\n

R\/GA has ambitious plans to expand the functionality of \u201cForever Founder.\u201d The vision includes making the avatar accessible across R\/GA\u2019s global offices, with multi-language support and deep integration into the agency\u2019s historical archives. Beyond celebrating legacy, it could serve as a training tool for new hires or a resource for project case studies, positioning AI as a critical component of institutional knowledge management.<\/p>\n

Runway, founded in 2018, has rapidly grown into a leader in generative AI. Known initially for its text-to-video tools, the company has broadened its focus to include real-time media systems like Characters. In May 2026, Runway was valued at $5.3 billion, reflecting strong market interest in its technology. The platform\u2019s versatility has also attracted high-profile partnerships, including an expanded collaboration with Lionsgate announced in June 2026.<\/p>\n

\u201cForever Founder\u201d underscores the transformative potential of generative AI for businesses. By making institutional history interactive, R\/GA and Runway have demonstrated how AI can bridge the gap between legacy and innovation.<\/p>\n

Image source: Shutterstock<\/i><\/span> Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Darius Baruo Jul 17, 2026 19:48 R\/GA unveils ‘Forever Founder,’ a conversational AI avatar built with Runway Characters, showcasing AI’s potential for institutional memory. R\/GA, a global creative agency, has leveraged Runway Characters to create a conversational AI avatar of its founder, Bob Greenberg, dubbed \u201cForever Founder.\u201d The project was unveiled during the agency’s 50th-anniversary […]<\/p>\n","protected":false},"author":1,"featured_media":630927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1129,26135,9554,25,26134,26133],"class_list":{"0":"post-630926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blockchain","8":"tag-ai","9":"tag-business-innovation","10":"tag-generative-ai","11":"tag-news","12":"tag-r-ga","13":"tag-runway-characters"},"_links":{"self":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts\/630926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/comments?post=630926"}],"version-history":[{"count":0,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts\/630926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/media\/630927"}],"wp:attachment":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/media?parent=630926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/categories?post=630926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/tags?post=630926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}