{"id":485080,"date":"2025-09-06T11:30:30","date_gmt":"2025-09-06T11:30:30","guid":{"rendered":"https:\/\/news.bitcoin.com\/?p=754038"},"modified":"2025-09-06T11:30:30","modified_gmt":"2025-09-06T11:30:30","slug":"btcc-marketing-executive-reputation-and-research-now-drive-athlete-crypto-deals","status":"publish","type":"post","link":"https:\/\/e-bitco.in\/index.php\/2025\/09\/06\/btcc-marketing-executive-reputation-and-research-now-drive-athlete-crypto-deals\/","title":{"rendered":"BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/static.news.bitcoin.com\/wp-content\/uploads\/2025\/09\/barnnnnhhhuio-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals\" style=\"float:left;margin:0 15px 15px 0\" \/>The landscape of crypto-sports partnerships has shifted from impulsive endorsements to a more strategic and reputation-focused approach. Aaryn Ling of BTCC Exchange emphasizes the importance of athletes understanding the projects they endorse. A New Era for Crypto-Sports Endorsements The world of crypto-sports partnerships, once a whirlwind of flashy endorsements and impulsive deals, has undergone a [&#8230;] <a href=\"https:\/\/news.bitcoin.com\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The landscape of crypto-sports partnerships has shifted from impulsive endorsements to a more strategic and reputation-focused approach. Aaryn Ling of BTCC Exchange emphasizes the importance of athletes understanding the projects they endorse. A New Era for Crypto-Sports Endorsements The world of crypto-sports partnerships, once a whirlwind of flashy endorsements and impulsive deals, has undergone a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":485081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,16],"tags":[],"class_list":{"0":"post-485080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin","8":"category-regulation"},"_links":{"self":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts\/485080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/comments?post=485080"}],"version-history":[{"count":0,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/posts\/485080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/media\/485081"}],"wp:attachment":[{"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/media?parent=485080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/categories?post=485080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-bitco.in\/index.php\/wp-json\/wp\/v2\/tags?post=485080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}