- Building this loyalty program on the Polygon blockchain will enable Cha Cha Matcha customers to access exciting rewards and experiences that aren’t possible with traditional loyalty programs.
- Hang is at the forefront of a new exciting era in commerce where brand customers enjoy community-driven fun experiences through share incentives.
Per an announcement from the official Twitter account by Hang, a brand membership platform, the platform will partner with the famous tea store chain Cha Cha Matcha. Under the agreement, the two brands plan to build a loyalty program on the Polygon blockchain. The project will be the first fully integrated Web3 PoS solution.
Today we’re excited to announce that we’re partnering with the iconic matcha brand @ChaChaMatchaNYC!
Together, we’re building a first-of-its-kind loyalty program, built on @0xPolygon, and the first ever fully integrated web3 POS solution. pic.twitter.com/vYotBuQzDn
— Hang (@HangXYZ_) January 19, 2023
Building this loyalty program on the Polygon blockchain will enable Cha Cha Matcha customers to access exciting rewards and experiences that aren’t possible with traditional loyalty programs. Also, they could access benefits from other Hang partner brands. A primary attraction of the loyalty program is the trip to Uji, Japan’s Matcha Tea Capital, for the most loyal customer.
This move is similar to that of top brands such as Nike and Starbucks, making substantial marketing moves in the Web3 space. Hang believes Web3-based loyalty programs will be community-driven, exciting, and multiplayer, which contrasts traditional loyalty programs, which are dull, one-sided, and single-player.
New exciting ways to boost customer engagement
Brands, regardless of size, are changing their marketing strategies to increase sales by boosting customer engagement. The changes became necessary following Apple’s privacy changes and rising customer acquisition costs, increasing the difficulty in acquiring more customers. Hence, loyalty programs have become vital strategies companies use to boost customer engagement.
Over the last 12 months, Gucci, Sephora, Starbucks, and many other leading brands have made significant changes to their loyalty programs or launched new ones entirely, and they are doing so with Web3 technology. However, small, local businesses and brands from other sectors, notably eCommerce, are making similar moves.
For instance, last September, the San Diego car wash, Soapy Joe, recorded a sharp increase in customer acquisition after embracing Web3 technology in its loyalty program. The Cha Cha Matcha loyalty program, in partnership with Hang and the Polygon blockchain, will launch in the next two months and enable customers to earn points in their online and offline stores, which they can redeem for various rewards.
There are loyalty programs for free and paying members, with rewards including early access to new products and merchandise and exclusive partner brand collaborations. In addition, customers with the most frequent purchases get to unlock mystery boxes containing several benefits.
A new exciting era in commerce
Cha Cha Matcha CEO, Jay Gujjar, commented on the development, expressing his delight at the final launch of the program with Hang as it has been in the works for nearly 12 months. According to him, introducing a loyalty program fits perfectly with the firm’s expansion drive for 2023. Gujjar revealed that Cha Cha plans to launch its first international cafe and add six stores to its nine in New York and Los Angeles.
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Hang is at the forefront of a new exciting era in commerce where brand customers enjoy community-driven fun experiences through share incentives. Hang has been enjoying new partnerships with top brands such as ASICs, Budweiser, Cinemark, and Bleacher report following the success of its latest Series A funding, where it raised $16 million from venture capitalists (VCs).
Some VCs that participated in this funding round include Paradigm, Alexandre Arnault from Tiffany & Co, Thirty-Five Ventures (owned by Basketball legend Kevin Durant), and Tiger Global. Brands’ marketing teams can create, monitor, and manage custom, Web3-based membership programs using Hang’s no-code platform.
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